Rolex has always been viewed as the “most prestigious brand” among luxury watches. The following article will explain why Rolex is so expensive in detail, including its unique design and excellent workmanship.

What is Rolex?

Rolex is a Swiss watch manufacturing company headquartered in Geneva. It is the largest luxury watch manufacturer globally by revenue and the most prestigious one. They are famous for their quality, accuracy, precision, and timeless design.

Rolex has a long history of more than 100 years since 1905. Nearly a century of manufacturing experience makes it a massive advantage over other watch brands, and its core design philosophy never changes.

Below are reasons why Rolex is expensive:

1. Unique design 

Rolex watches have a unique round case and bezel, and this design does not belong to any watch brands. Rolex has a perfect blend of modern and classic elements in its appearance, which provides a long-lasting charm for the wearer.

2. Excellent workmanship 

Rolex uses only the best materials to make its watches, the quality of genuine Rolex materials ensures that Rolex watches are resistant to skidding and corrosion.

3. Excellent movement 

Rolex uses self-developed Swiss movements in its watches, ensuring precise timekeeping and stable performance.

4. Top-level watch material 

All components inside a Rolex watch, including the movement, dial, and case, are made of the finest materials.

5. Strict quality control 

Rolex has the most stringent quality control system of any luxury watch brand, ensuring that every Rolex watch can meet its high standards for precise timekeeping and durability before leaving the factory.

6. Best after-sale service 

Rolex offers the most reliable after-sale service, with its dedicated staff to ensure that you can enjoy your Rolex watch’s excellent performance for many years.

7. Rolex has a long history 

Rolex was founded in 1905. As the first enterprise that started the modern watchmaking industry, Rolex has enjoyed its dominant position since then. With over 100 years of accumulation, Rolex always adheres to its original concept of “the best quality watches” and uses advanced technology to create perfect functional masterpieces.

Advantages of buying the Rolex brand

A. The world’s largest watch factory

Rolex is the largest watch manufacturer in the world, and it has over 2000 employees and more than 70 subsidiaries located in various countries. Every year Rolex produces about 1 million watches.

B. Cheap spare parts 

The large-scale production of brand products ensures that Rolex can provide a wide range of replacement parts for its watches.

C. Strict quality control 

Rolex only produces high-quality watches, so you don’t have to worry about purchasing a fake Rolex watch, which can save you a lot of trouble.

D. Top-level service 

Rolex has the most professional after-sale service team of all luxury watch brands. All Rolex staff are trained to provide the best service, and its repair center has a computerized record of all genuine parts and models, which makes it convenient for you to replace or repair your watch.

In conclusion, Rolex watches offer good value for money because their excellent design guarantees that the watch will not become obsolete in a very short time. Rolex watches are designed to last for many years, if not decades. Therefore, the consumer does not need to make any significant investment in new technology when buying a modern Rolex watch.